Growth and Capital
Companies that will look back on twenty five, fifty, seventy five or one hundred years of existence in the coming year.
A milestone anniversary is an occasion for a company to present itself: with a celebration for staff and customers, a company history, a film, advertisements in the regional press, gifts for long standing partners. Planning begins months in advance, and a budget is, as a rule, set aside for it.
The relevant date is that of the articles of association. For companies that emerged from an older firm, the actual tradition may reach further back.